BACKGROUND
TUI Group is one of the world’s leading tourism companies, delivering tailored travel experiences to over 33 million customers each year. With a brand awareness of over 90% in key European markets, TUI operates an extensive portfolio of tour operators, its own hotel, cruise, and airline businesses, and a wide range of additional services — all distributed through more than 1000 travel agencies, online platforms, and booking websites.
TUI’s global scale and diverse customer base demand a robust technology setup — one that manages multiple brands, powers hundreds of thousands of offers, and supports personalized travel across key markets.
TUI was one of Peakwork’s first clients and has been using Peakwork technology since 2009.
CHALLENGE