BACKGROUND
Avra Tours is a dedicated inbound tour operator and Destination Management Company (DMC) based in Greece. Founded in 2009, the company serves a broad network of international partners, including major tour operators, online travel agents, and bed banks across Europe, Israel, and North America.
Specializing in curated, high-quality travel experiences across Greece, Avra Tours directly contracts over 2,000 hotels — from leading chains to handpicked boutique properties — offering flexible solutions tailored to different market segments.
With a strong focus on technology and service quality, Avra Tours has built a trusted reputation in key source markets for tech reliability and service excellence.
CHALLENGE
To remain competitive in the dynamic B2B travel environment, Avra Tours needed:
- A robust technology partner to distribute hotel content dynamically
- Scalable international connectivity to leading tour operators, to enrich dynamic packaging portfolios
- A way to differentiate its hotel portfolio with accurate pricing, multilingual content, and partner-specific productions
The decisive moment came in 2013 during a meeting with the leading Swiss tour operator. The message was clear: “If you want to work with us, your hotel content must be delivered in EDF format.” For Avra, the challenge was set — and accepted. Despite being a more minor player at the time, the team committed fully to adopting the required technology and delivering top-quality data.
SOLUTION