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Holidays.ch boosts holiday bookings for major airlines

Background

Many international airlines are seeing holidays as a way to promote their brand and boost customer loyalty. Which is why more and more airlines are developing their own holiday brands - as it also represents another revenue stream. Ancillary services, such as seat assignment and baggage check-in, generate revenues due to volumes, but holidays can deliver significantly greater revenues at much greater margins as empty seats can be sold with lower rates hidden within the package price.

Typically, the airline will outsource its holiday brand to specialist partners, and one of the busiest in the industry today is Holidays.ch.

Holidays.ch AG is a medium-sized tour operator based in Basel, Switzerland. Specialized in combining flights and hotels in real-time to offer dynamically packaged holidays, Holidays.ch powers the tour operator, HLX, as well as holiday brands for Air Berlin, Lufthansa, Swiss and Sun Express. Most recently, Ryanair Holidays has been launched in cooperation with W2M and Iberostar. Holidays.ch also supports Sixt car rental dynamically package various airlines with its car hire offers.

the challenge

Holidays.ch aggregates inventory from its airline partners and combines it with hotel inventory. Around 80% of the accommodation inventory is directly contracted, which gives Holidays.ch greater control over the holiday package pricing.

As the number of partners increased, Holidays.ch needed a more powerful solution to handle the different requirements of each individual airline customer to support them in delivering a superior service to their own customers.

Explains Sven Ickstadt, member of Holidays.ch board: No airline is the same. Which is why each airline holiday brand has its own, dedicated team, handling their product management, marketing operations and more. As our airline partners have such different requirements, we quickly recognized that we needed flexible technology in order to create relevant offers and services to each target group.