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LET'S GET CONNECTED

PEAKWORK'S PARTNER SUCCESS STORIES

Leading airline Emirates boosts leisure travel sales - Peakwork Flight Player connects Emirates to worldwide Player Hub Network

Background

Emirates launched operations in 1985 with just two aircraft. Today, the airline flies the world’s biggest fleet of Airbus A380s and Boeing 777s. Based in the United Arab Emirates, the airline is a subsidiary of the Emirates Group, which is owned by the government of Dubai. It is the largest airline in the Middle East operating over 1,800 flights per week from its hub at Dubai International Airport to more than 150 cities in 84 countries across six continents.

Emirates is the world's largest international airline and Skytrax regularly awards Emirates the World’s Best Airline: Emirates received the Passenger Choice Awards and World’s Best Inflight Entertainment award for a record 13th year at the Skytrax World Airline Awards in 2017. TripAdvisor voted Emirates “BEST AIRLINE IN THE WORLD” in 2017.

the challenge

Emirates inspires travellers around the world with its growing network of worldwide destinations, industry leading inflight entertainment, regionally inspired cuisine, and a world- class service.

One big step for Emirates’ growth strategy is to increase sales in leisure travel by gaining access to global leisure travel tour operators.

Stephan Bruch, Sales Manager Leisure Travel at Emirates, explains:

“EMIRATES DELIVERS A FIRST CLASS TRAVEL SERVICE WHICH IS VALUABLE FOR ANY TOUR OPERATOR OFFERING INTERNATIONAL, HIGH QUALITY TRAVEL PRODUCT AND PACKAGES.”

The connectivity to international leisure travel partners and distribution would support Emirates in maximizing both the rates of seats sold on each flight and associated revenues.

the solution

Emirates uses Peakwork‘s Player Hub Technology to accelerate its sales to the international leisure travel industry. Flight offers are delivered in the unified EDF exchange data format in order to communicate and exchange offers with partners. This unique data format enables an extremely fast and secure data exchange at high quality level. Emirates delivers both published fares and tour operator fares which are specifically designed for package sales. The Peakwork system allows full flexibility in price management up to individually negotiated fares.

Stephan Bruch adds:

“WITH PEAKWORK, WE HAVE THE FLEXIBILITY TO CREATE INDIVIDUAL OFFERS FOR OUR GLOBAL TOUR OPERATOR AND DISTRIBUTION PARTNERS. WE DEFINE O&DS, FARES AND CONTINGENTS EXACTLY AS THE MARKET NEEDS THEM.”

Emirates offers economy, business and first class flights for Dynamic Packaging, which is key for tour operators with premium product offer.

Peakwork’s software for travel agencies, Travelviewer, also accesses the Emirates flight portfolio via the Peakwork Hub to enable travel agencies’ sales.

Emirates bookings are managed via GDS or technology partners.

SOME RESULTS

Today, the major European tour operators use Emirates flight offers for Dynamic Packaging, including TUI, Thomas Cook, DER Touristik Group, FTI, L’TUR, and many more. Emirates has already increased sales to tour operators in Germany, Austria, Switzerland, the Netherlands, Spain, and the Czech Republic.

Next steps: The Peakwork partner network is growing constantly. With an increasing number of partners and sales markets, the demand for Emirates flights intensifies. The flexible technology allows Emirates to access more sales markets as well as increasing the number of flights and flight routes to destinations relevant for global travellers.