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Eurowings boosts tour operator sales across international markets

Background

Eurowings is Lufthansa Group’s low-cost airline and as such part of the world’s largest aviation group. With a fast growing fleet of 185 aircraft, Eurowings specializes in budget-priced direct flights within Europe and is on its way to becoming a leading European airline. As one of the pioneers of low-cost long-haul travel, Eurowings also flies to popular long-haul destinations in America, Asia and the Caribbean. This German airline currently offers flights to more than 210 destinations in over 50 countries worldwide.

This year for the first time, the company will fly more than 40 million passengers and grow to around 10,000 employees. The Eurowings Group now owns five flight operations: Eurowings Germany, Eurowings Europe (including Vienna, Palma), Germanwings, Brussels Airlines and Luftfahrtgesellschaft Walter.

the challenge

In the highly competitive airline market, digitalization and the shift from being a flight supplier towards a digital Travel Companion is on the airline’s strategic agenda. With this in mind, Eurowings was looking to extend its distribution channels into international markets with new global operating partners, as well as supplying flights to tour operators for dynamic packaging, including daily updated prices and availability. In terms of selling additional products and services, Eurowings was also seeking a solution where they could sell flights combined with hotels as travel packages.

the solution

Eurowings started working with Peakwork in 2013. Since that time, all the partners within the Peakwork network have benefited from the extensive flight portfolio of this leading airline. Smart and Basic Fares for the complete Eurowings flight route network, including all origins and destinations, are available in the Peakwork network, as well as offers with and without baggage.

Major tour operators access this extensive portfolio to bundle Eurowings’ offers with their own or external hotel content from the Peakwork network to create new and unique travel packages. Many German tour operators such as TUI, Thomas Cook, DER Touristik and others are building packages this way, as well as international partners including Czech tour operator Fischer Reizen, Dutch Vakantiediscount, Swiss Hotelplan and TUI Spain.

Besides access to this leading flight portfolio, partners also benefit from hourly updated flight availability and full fare flexibility as part of the packaging process. Fares with and without baggage are available, where the traveler can choose a flight within the travel package and then include or exclude baggage when completing the booking process.

Stefanie Wasserfuhr, Director Sales & Distribution at Eurowings Aviation, says:

“Eurowings is the fastest growing airline in Europe. We are constantly expanding our distribution network. With Peakwork, we have full technical flexibility and support to connect to new international partners. Player Hub Technology has the potential to extend our sales channels across the globe.”

Even the international Flight-Only distribution of Eurowings flights has increased in the Peakwork network with powerful partners such as Kiwi.com.

German travel agencies can also search for Eurowings’ flights in Peakwork’s Travelviewer, the search and consultancy software that offers flexible search options for travel agencies for leisure travel offers, flights, hotels and packages.

Booking solutions are flexibly adapted to the specific partner and distribution channel. Peakwork’s B-Hub booking solution executes bookings by direct API connectivity to Eurowings.

Since 2016, Eurowings has also been operating its own dynamic tour operator brand, Eurowings Holidays. On its website, holidays.eurowings.com, the dynamic tour operator sells travel packages with hotels combined with flights from the Lufthansa Group, including Eurowings, Lufthansa and Swiss Air. Highly qualified traffic comes from the Eurowings website. Eurowings packages are also sold on third party OTA platforms such as Check24 and Holidaycheck. Each search process for flight-only offers featured on www.eurowings.com also displays packages underneath the flight results. This is a great upselling feature to encourage potential customers to book a flight plus hotel package instead the flight-only offer they were initially considering. This is how tour operator partner Tropo, with Peakwork technology, generates additional revenue and fills empty seats across the entire fleet. And as flight ticket prices are not transparent in the holiday package price, this leads to much greater flexibility in package pricing.

Stefanie Wasserfuhr explains:

“Eurowings Holidays is the logical extension to further develop our business. We are now operating our flights more efficiently and can fulfill our clients requirements with a full service for flights, hotels, car rental and activities.”

SOME RESULTS

Eurowings consistently generates a solid number of bookings in the Peakwork network, focused on direct sales to B2B partners. Through international partners such as Kiwi.com, the airline’s offers are available in multiple international markets. Eurowings is among the best performing airlines for tour operator distribution for package production across the Peakwork network.

 

Next steps

Digitalization and portfolio diversification is highly prioritized on the company’s agenda and will be basis for the airline to address customers directly with extended flight and travel services in the future.

In the Peakwork network, the airline focuses new international sales markets, such as the US. New fares are planned for integration and will be displayed by Peakwork technology to increase product offer and flexibility for online customers. The fares BEST and BIZclass, as well as selectable extras, will be added to increase flexibility and market competitiveness.