Peakwork takes DRV GlobalTypes to the international market
The DRV’s GlobalTypes categories become international: Peakwork now licenses the German Travel Association’s (DRV) GlobalTypes, categories, to offer a standardized description of tourism services for all its international partners in the Leisure Travel Network.
Currently, the global travel industry does not use a standardised code or attributes to describe accomodation, room type or other tourism service, so comparing offers can be a challenge for both operators and travelers.
GlobalTypes, launched by the DRV back in 2012, are clearly defined codes that can be used to define all types of tourist services. The DRV has analyzed and categorized all the product characteristics with leading German tour operators and Peakwork as its IT service provider.
Today, there are over 320,000 DRV GlobalTypes available, mainly covering accommodation, cities, regions, countries, airports and hotel chains. When these standard codes are assigned to travel offers, they can be clearly searched and displayed.
Applying the GlobalTypes classification brings many benefits, such as improved price comparability, faster searching and enhanced customer service. As comparable standards do not exist within the travel industry, this creates the ideal opportunity to take the GlobalTypes categories to an international level. Peakwork is already using this standard categorization among its international customers and Peakwork customers in Canada right through to Turkey and China are already using GlobalTypes.
Licensing and support are now provided internationally by Peakwork, while in Germany licenses continue to be provided directly by the DRV. Olaf Collet, Managing Director of DRV Service GmbH, is pleased: "With this development, we are making a big step towards the internationalization of the DRV Data Standard and GlobalTypes".
Jan Gerlach, CEO of Peakwork, commented: "GlobalTypes are unique in their in depth description of travel products and in their national use in Germany. The added value for sales and customers is undisputed. We look forward to positioning GlobalTypes globally to international customers. "
Peakwork technology connects tourism providers and sales worldwide across currently 35 markets. Global Internet companies and metasearch also connect APIs to receive fast and reliable offers for leisure travel sales.
Together with leading German tour operators and IT provider Peakwork, DRV introduced the DRV data standard with GlobalTypes® in 2012. These are uniform attributes that serve to precisely describe the products. The aim is to make tour operator products more comparable. A total of 320,000 GlobalTypes® are available to describe the respective product in detail with its content criteria. Organizers can thus optimally position their entire product portfolio in the distribution systems; Travel agents can significantly increase their consulting quality so that the customers get real product transparency.
As a top-level association, DRV represents the travel industry in Germany. As a leading lobby we safeguard, more particularly, the interests of tour operators and travel agents. DRV is supported by a significant economic strength: our Members represent the largest part of the turnover on the tour operator and travel agent market.
Several thousand member companies, including many tourism service providers, turn DRV into a strong community which pools many different interests – driven by the idea "The voice of the travel industry."
Peakwork AG, founded in 2009, is the dynamic packaging and distribution connectivity specialist for the travel industry. With its unique Player Hub Technology®, Peakwork has created a marketplace and leisure travel network that brings together global supply and demand of travel products.
Leading international tour operators and service providers rely on Peakwork solutions for dynamic packaging with connectivity to worldwide hotel and flight providers. The flexible and internationally scalable travel distribution solutions are designed to cope with large traffic demands and benefit from the connection to global metasearch partners as well as global distribution networks. Strategic alliances with leading digital companies result in pioneering solutions for dynamic travel production, sales and yield management.
Player Hub Technology is successfully used in around 35 markets around the world.