Peakwork invests in Chinese market roll-out with strategic technology partner Zhouyou
Peakwork has acquired a stake in Zhouyou Technology. The German software provider and owner of the innovative Player Hub technology is investing in its Chinese technology and distribution partner. The two partners are aiming to accelerate the roll-out of the powerful German travel technology and the expansion of the Leisure Travel Network in China. Both parties have agreed not to disclose the investment price.
Peakwork and Zhouyou have been working together in a strategic partnership since 2017, focusing on the development and deployment of Peakwork’s dynamic packaging and distribution technology to serve the Chinese travel market. The partnership not only enables Asian travellers to book travel services from overseas travel retailers, but also allows overseas tour operators to source from Chinese suppliers and offer dynamic packaging solutions to Chinese airlines. Zhouyou is already connecting several Chinese partners to the Peakwork network.
The partners launched the first Chinese website based on Peakwork technology in 2018: At www.luckytrip.cn, Chinese travellers can search and book holiday packages dynamically bundled with travel offers from the Peakwork partner network. The number of travel offers will increase in the next month as more and more Chinese partners are connected to the new technology.
In the past month, Peakwork technology has been adapted to meet the Chinese market requirements, including local hosting of software components as well as localization. For the Chinese market, Peakwork technology is hosted in the Alibaba Cloud.
Qing Zhang, CEO of Zhouyou Technology, said: “Peakwork technology is very well received in the Chinese market, due to the cost-effective and global approach of the distribution system and it’s ability to offer a superior service for travellers. Peakwork is already supporting many global travel companies such as Google, Kayak, TripAdvisor and many more. The partnership with the major Chinese players will contribute new volume to both the Peakwork business and the network partners.”
Jan Gerlach, CEO of Peakwork, added: “We see the potential for our technology and are very excited about ongoing and future technology implementations in China. We will soon enable business connectivities from our European network partners to the major Chinese sales channels to offer a next level of global distribution.”
Photo: Qing Zhang, CEO of Zhouyou Technology and Jan Gerlach, CEO of Peakwork