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Peakwork and Mirai launch hotel offering on Book on Google

Peakwork, software specialist for the global travel industry, has connected Mirai and its hotel partners to Book on Google for B2C sales. The interface to the new sales channel is open for any hotel worldwide.

Madrid-based Mirai offers services and solutions for online marketing, booking technology, and metasearch bidding to help hoteliers optimize results and increase B2C sales. Their service offering is now strengthened with metasearch connectivity with Book on Google. Currently, more than 1,200 hotels entrust their online sales to Mirai.

The new interface enables clients to book directly on Google without being redirected to the hotel’s or OTA’s website. According to Google and their partners, Book on Google improves the user experience, particularly on mobile devices, which in many cases, can substantially increase conversion. Within the optimized shopping funnel and easy three step booking process, all booking information is securely transferred by Peakwork thanks to their PCI DSS certification and Google vendor security audited systems.

Book on Google for hotels is currently restricted to markets in the United States and the United Kingdom. More markets are set to rollout in the coming months.

Pablo Delgado, CEO of Mirai, said: “At Mirai we have prioritized the incorporation of Book on Google and with Peakwork we are proud to be among the first partners to achieve it and put it at our clients’ disposal this year. We can leverage this platform with our partners into new global point of sales opportunities.”

Peakwork operates search and book connectivity to the leading global metasearch companies. Annika Kessel, Chief Digital Officer at Peakwork, said: “Many of our partners benefit from our integration to Google. Across all meta we see a clear trend from the click-out model to facilitated booking. As a technology integration partner of Google, we are proud to offer booking connectivity service to Mirai and its hotel customers.”

More information on Mirai Blog
About Mirai:
Mirai is the hotelier’s partner in the common objective of maximising the potential of direct sales, commercial independence, reduction of distribution costs and access without intermediaries to the highest number of potential clients, increasing hotel’s GOP and profits.
Mirai covers the three necessary areas required to reach this objective: Creation and maintenance of the hotel’s direct-sales platform (website, mobile device, booking systems, etc.) with the best technology and design; Visibility and online marketing to make that platform reach the maximum number of potential clients and, above all, consultancy to our hotels in the development and implementation of the best sales strategy including correct management of hotel inventory and prices.
About Peakwork:
Peakwork AG, founded in 2009, is the packaging and distribution software specialist for the travel industry. With its unique Player Hub Technology®, Peakwork has created a leisure travel network that brings together global supply and demand of travel products.
Leading international tour operators and service providers rely on Peakwork solutions for dynamic packaging with connectivity to worldwide hotel and flight providers. The flexible and internationally scalable travel distribution solutions are designed to cope with large traffic demands and benefit from the connection to global metasearch partners. Strategic alliances with leading companies like Google and IBM result in pioneering solutions for dynamic travel production, sales and yield management.
Player Hub Technology is successfully used in 29 markets around the world. Peakwork employs more than 200 people in seven locations in Germany, the UK, Spain, USA, and Singapore. 


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